Nostalgia and familiarity are often at the center of holiday decorating traditions. But there’s always room for weaving fresh ideas into the mix. We asked some of our favorite Des Moines area designers for inspiration.
At The Elements of Prairie Trail, designers Michelle Orosco and Ryan Inks embrace a seasonal aesthetic that transitions seamlessly into broader winter decor once the holidays pass.
Modern holiday aesthetics are becoming more popular, with clients requesting sleek looks using black and metallic ornaments. “Many people are looking for something cool, even a little edgy,” explains Michelle. This year, The Elements team is leaning into a natural aesthetic with flexible faux branches that can be shaped into garlands or wreaths, then styled to suit either modern or traditional tastes.
For those just beginning their holiday decorating journey, Ryan and Michelle suggest starting small. Begin with one main room—often the great room— then expand to other areas like dining rooms, powder rooms, and dens over time.
High-traffic areas shouldn’t be overlooked. An illuminated garland around an entryway mirror can offer a warm welcome, while a small touch lamp or candle adds charm to a powder room.
For last-minute decorators, The Elements offers ready-made options such as pre-tied ribbons, custom wreaths, centerpieces, and porch pot inserts.
Design veteran Mark Holub, formerly Vice Presdent of Visual Merchandising for Younkers, now focuses on seasonal décor. And every November, his calendar fills up with high-profile bookings.
Lastly, don’t forget the front door. Holub stresses the importance of curb appeal. Garland around the doorway or in planter boxes can create an inviting entrance.
If you missed this year’s decorating window, fear not! December and January are great times to plan for next year. Designers are often more available, as well as possible savings.
Chris Diebel is a public affairs consultant and founding partner of Bubba – Southern Comfort
