Charitable Giving as a Family Conversation
Affluent families are increasingly making charitable giving a shared decision. In 2024, 46% of affluent households made all giving decisions jointly with their spouse or partner, while another 11% of couples made at least some decisions together1.
Fewer families are bringing the next generation into these conversations. Only 13% involve their children, grandchildren, or other younger family members in charitable decisions1. That gap presents an opportunity for families to share their values and involve the next generation in decisions about wealth.
Affluent families reportedly expect to leave 75% of their estates to their children and grandchildren1. Involving the next generation in charitable giving can be a practical way to prepare them for the financial decisions and responsibilities that come with wealth.

Methodology:
The 2025 study is based on a nationally representative sample of 1,514 wealthy U.S. households with a net worth of more than $1 million (excluding primary residence) and/or annual household income of $200,000 or more. Respondents reported an average net worth of $24.2 million (median $2 million) and an average income of $571,876 (median $350,000).
Source:
1 2025 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households; https://www.privatebank.bankofamerica.com/articles/bank-of-america-study-of-philanthropy.html; accessed 10/9/2026.