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While the human lifespan is ever-increasing, the average lifespan for a publicly traded company in the US is going in the opposite direction.  According to the Boston Consulting Group, 30 years can be expected (on average) for a publicly traded firm to stick around.  This is a significant decrease from the 45-year average lifespan of publicly traded companies back in 1985.  Today, nearly 10% of public companies fail annually, and one of every three won’t last five years.  It’s getting harder to predict the winners in advance.  Stay diversified.

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